OUR most FREQUENTLY asked questionS


do we do this full-time?

Yes! It began as a “passion-project” or “side-hustle” on Instagram, as we wanted to support transplants in transitioning well to Dallas. As Dallasites101 grew, we received more opportunities and saw greater potential — so we expanded to share content across additional social platforms; created “offline” experiences; and began supporting other local businesses with social media marketing.

The first four years, we built Dallasites101 while also working our corporate 9-5 jobs. At the beginning of 2019, we took jump and now run this company full-time!

Do we do everything that we post about?

No, and that compliments the idea that Dallasites101 is not strictly the story of our personal lives - it is the ‘101’ guide for Dallasites’ lives! There are so many local businesses to visit, events to attend, people to meet, causes to benefit, tacos to eat… that it would be impossible for us to do it all! And, again, we do not want to limit our content to only what we do.

How can we Partner with you?

We partner in so many different ways - the opportunities in endless because there is so much going on in this city! From hosted events to event sponsorship to social media advertising to private events to workshops and so much more, we have either a set menu of options or are able to customize how we can help you reach out network based on your needs.

Please email us to discuss further!

How do you guarantee attendance or results?

We cannot promise any results. At the end of the day, we have a reach of over 150,000 people through our various ways to connect with us. And those people all have very different interests. While yes, the majority might be located in Dallas, we cannot control, at the end of the day, what they like, want to do, what to buy, want to attend, etc. We can only act as a middleman using our voice, brand and platforms to best “influence” them to make a decision!


Do we buy our followers or likes?

No! We never have and never will! While we did see a faster growth rate than most comparable Instagram accounts, we didn’t want to follow in some of our competitors footsteps though by buying our way to a successful account. We are trying to affect real people in Dallas, and it doesn’t matter to us whether a post gets 100 or 1,000 likes, unless action is actually taken through the information we are providing! Additionally, having fake followers does nothing to help our mission either!


How do we select giveaway winners?

Sometimes we use excel to randomly select, other times we load all the comments, close our eyes, and scroll a ton until we stop and land on the lucky winner. Sometimes, we have a random number generator pick a number for us and count up or down until we hit that specific comment number. Then we verify whether that person followed the rules and we reach out if so! Regardless of the method, every time it’s random and unbiased.

How can I become an “influencer” too?

We get this question a lot from people who see the fame or free things that come with having a popular Instagram page. And while it has been a really rewarding journey, we never started it for those reasons, but rather because we were passionate about helping others find their sense of place here in Dallas. It’s passion and having an interesting niche or story, that will drive someone to be influential and therefore, gather a following whether it be Instagram or Youtube, Reddit or Twitter etc.

And we will also note that it is a LOT of work! It’s not all glamorous - it’s a lot of late nights and weekends, finances and accounting, invoicing and admin, emails and phone calls etc, so you also have to be willing to give your passion your all to receive a successful business in return!

Are we hiring?

We wish! Hopefully soon we will be actively seeking our first full-time employee - we definitely need the help! But if you think you have a good case for why we would hire you now, then pitch us!

Or we are always looking for part-time help with freelance writing, event work and website support. Email us and let’s grab coffee!



Q & A


Q: Favorite margarita flavor?

Lily: The Avocado Margarita from Meso Maya

Kara: Extra spicy jalapeño on the rocks and with salt


Q: Favorite Taco

Lily: The Pollo a la Mexicana from El Come!

Kara: Slow cooked mushroom from Resident Taqueria


Q: Favorite campaign so far?

Lily: Partnering with Lobster From Maine on an industry event in Dallas because I went to college in Maine and fell in love with the state. It was amazing posting about and sharing that love and encouraging people to support the state and lobster industry.

Kara: Our annual Christmas in July Giveaway series! It is a random, fun way for us to give back to our followers and show some extra love to the local businesses who support us the most. And, I get to play Santa!


Q: One word that comes to mind when we hear ‘Dallas’?

Lily: Inclusive

Kara: New


Q: Best kept Dallasites secret?

Lily: Sandbar

Kara: Eatzi's 9pm BOGO sale