The countdown is officially on for the 2026 FIFA World Cup in Dallas, and you can now start planning your outfits for next summer! FIFA has released official merchandise for all 16 host cities, including Dallas, and the collection is now available online. From sleek streetwear to collectible keepsakes, you can now rep our city before the first match kicks off!
Updated October 2025
FIFA World Cup 2026™ Dallas Host City Merchandise
Click the link above to shop the merch drop, which includes:
👕 T-shirts ($45 to $50)
⚽️ Hoodies ($75 to $100)
🧢 Hats ($42 to $45)
🧷 Pins ($12)
🧲 Magnets ($12)
📌 And a poster designed by DFW artist Matt Cliff! (Price varies by size and finish)
Plus, all the apparel is available in both adult (unisex) and youth sizes, so fans of all ages can get in on the excitement!
Photo courtesy of FIFA
The Official Dallas Poster
The Dallas poster, designed by Matt Cliff, captures the city’s vibrant energy with bold lines and a colorful skyline nodding to Dallas landmarks.
Photo courtesy of FIFA
Official Dallas Theme Song
In addition to each host city receiving its own unique artwork and merch, they also each get a “Sonic ID”, aka a theme song! North Texas native and four-time Grammy Award-winning producer Tre Nagella created Dallas’ song, which gives a modern Texas twist to the World Cup 26 theme! Give it a listen and watch the hype video below – if this doesn’t make you excited, we don’t know what will!
