Where are all the Yellowstone fans at?! The once invite-only roundup hosted by Happy Hollow Beef is now a public event for all to enjoy on March 19th with food, vendors, rodeo entertainment, and a concert!

Updated March 2022


 

Happy Hollow Ranch is a local ranch located less than an hour away from Dallas in Wills Point! It was founded by former Dallas Cowboy, Chuck Howley in 1977. The Ranch has continued to be a family-owned and operated business, run by Chuck’s grandson Howley Brandon and wife Stefnie Howley, that serves 100% grass fed and finished beef to its customers.
 

THE ROUNDUP EVENT

The come-and-go event sponsored by Yeti, Makers Mark, BW Trailer Hitches, and Ford is a weekend long extravaganza of fresh farm-to-table chargrilled food, entertainment, ranch activities and the roundup where you can watch the cowboys do their thing! Also, be sure to catch the Roundup Finale concert featuring Tyler Halverson on Saturday night and the Makers Mark trailer!

 

TICKETS & MORE

GA one-day tickets start at $25 with additional VIP add-ons available. Check out the Happy Hollow Beef website to reserve your tickets and learn more! Plus a portion of proceeds will go towards helping Veterans through the Heroes and Horses program!

 

HOW ELSE TO INTERACT WITH THE RANCH

If you can’t make the event, you can purchase their non-gmo and hormone/antibiotic free beef through their website! And you can also always reach out for a ranch tour!

So don’t be a Jamie Dutton and miss out on all of the cowboy fun! Tag your friends and have yourself a unique Texas ranch inspired weekend!


 

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