Looking to get into marketing and/or management?! You can turn your passions into a career right here in the heart of Dallas, with Wade College’s marketing and management program! 

Updated April 2025


 

MARKETING & MANAGEMENT AT WADE COLLEGE

Having a 60+ year affiliation with the Dallas Design District, Wade College is the place to be for a career in marketing and management! The degree program prepares students for strong careers in the field! Students will be equipped with creative, analytical, and technological skills to develop and market goods and services in today’s dynamic global marketplace.

 

Wade College

Photos courtesy of Wade College
 

COURSES

The degree program offers a broad range of courses that ensure a strong business foundation of skills in marketing, branding, management, retail and e-commerce, global business, and multimedia communication! Each course integrates creative thinking, communication, and technology competencies for consumer experiential and digital-driven environments.

At Wade College, students learn skills to shape global consumer industries through real-world, hands-on projects that focus on marketplace analytics, consumer behavior, content development, marketing strategies, and profitability maximization within the omnichannel business environment.

 

HANDS-ON LEARNING

Wade College’s education extends beyond the classroom, and the college’s Design District location makes it the perfect spot to gain real world experience! Wade College partners with a wide range of showrooms and exhibitors at the Dallas Market Center, so our students start gaining valuable industry experience before they graduate.

Plus, students have access to leading industry resources like WGSN Trend Forecasting & Analytics and WWD industry trade journal. Students will also be on track to obtain HubSpot and Google certificates upon completion of the program.


 

LIFE AFTER GRADUATION

The program prepares students for careers in marketing, communications, procurement, wholesale/omnichannel sales and management, as well as several related fields. Students can launch their career in a variety of occupations, including:

🛍 Assistant buyer

📈 Brand manager

🧑‍💻 E-commerce merchandiser

💬 Marketing communications specialist

📊 Omni-channel manager

💰 Purchasing agent

🤳 Social media marketing coordinator

Wholesale account executive

…and more!

Graduate employers include Bioworld Merchandising, Capital One Title, JCPenney, Michaels, Louis Vuitton, Signet Jewelers, The Hall Agency, and TRG Creative!